 | #The “4C’s” and a Global Perspective
 Last month, you heard about our new global Corporate Identity guidelines, and the GL codes that will help us better track marketing allocation and spend. In this month's Marketing Matters, Bob discusses FY11 Marketing Plans in context of the "4C's" Framework. All of our Marketing executions in FY11 will be tied to these four goals: - Communication
- Collaboration
- Consistency
- Commitment
Bob will also share his observations from recent visits to Australia, Singapore, the U.K., and Netherlands. Each of these Westcon/Comstor offices, as well as many others, are doing some amazing things, whether it be empowering employees as "brand ambassadors", building stronger relationships with our partners, implementing innovative practices, focusing on our vendors as "our customer", achieving superior sales performance while expanding into new markets, and implementing new practices like reverse logistics in Houten and Quick-e-Quote in Sydney. 
In next month's Marketing Matters, you'll hear about Marketing Maps and Voice-of-the-Customer surveys. Marketing Maps is a framework that focuses on improving alignment between Sales, Marketing, and our Vendors. Voice-of-the-Customer surveys are a standardized, global feedback process that provides insight on our performance, as well as looking for ways to continuously improve our customer interactions and business model. |
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| #Our Brand in Action
L ast month the new Westcon and Comstor Corporate Identity guidelines were released, and this month, the Houten, Netherlands office "swung" into action by hoisting the new Comstor logo atop their building.
The new, energy saving, Comstor logo is now on the roof of our office building in Houten, Netherlands. Check out the following video which filmed the construction crew as the logo was being hoisted to the roof. For those of you who have been to Houten, you know that the building is right next to a very busy highway so it has a lot of views from bypassing traffic every day. Talk about our brand in action!  Watch the Full Video On Youtube
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| #Bill Hurley Gets Social
 For those of you who haven't seen it yet, Bill Hurley, our Westcon Group CTO hosts a blog where he posts his insights, observations and recommendations on important issues facing business & technology leaders. The goal of his blog is to keep our partners, customers and employees informed of the issues that business leaders face today. Feel free to post your opinion on any of these topics.
While Bill generally posts a new topic every Sunday, his post from last week is particularly relevant to those of us who are marketers. Titled "Needs Based Segmentation", it stresses the importance of truly understanding your customer's needs, and how this understanding can help define and drive messaging.
A Must Read!
 Follow all of Bill's blog posts by going to http://westconcto.wordpress.com/ where he covers a variety of topics including:
* Cloud Computing
* Data Center
* Security
* Selling into IT
* Unified Communications
* Virtualization
Also follow Bill on Twitter at http://twitter.com/WestconCTO
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|  | #Implementing Reverse Logistics in Houten
 We opened a new warehouse facility in Houten, Netherlands, in 2007 to perform Reverse Logistics and Value Added Services for our customers.Logistics Services are part of the core business associated with the collection and return of customers used or end of life equipment for re-use, trade-in, re-cycle, refurbish and or re-marketing. However, these Logistics Services have remained unknown to most of our sales teams and also to most of our customers. We are working to create some marketing material such as: a movie, brochure, customer testimonials, banners on the websites and mailers. We would be very happy if the sales teams would like to visit us in Houten so we can show them the work we are doing for our customers. Specific value added service offerings include: - Advanced pre-staging and soak testing of new equipment.
- Pre-configuration of routers, switches, security and storage appliances.
- Drop-shipment, customised labeling and documentation.
- Packaging, box and labour provisioning.
- Global Customer RMA Collection service.
- Product screening to determine equipment serviceability.
- De-bundling and De-staging services for the removal of software, memory and Integrated components.
- Minor repairs and refurbishment.
- Vendor trade-in.
- Recycling and disposal.
For more information contact Amanda Long: Amanda.Long@westcongroup.com |
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| #Quick-e-Qoute in Sydney
 Quick-e-Quote is an easy to use, email based valid quotation service which provides instantaneous customised pricing to all our customers 24x7.When a client emails Quick-e-Quote we recognise the senders email address from our e-Commerce portal and locate the account number for their trading account. The pricing is sourced from our downloadable pricelists which is maintained by our ERP (advanced pricing module) so it delivers customised best price information, real-time stock availability and ETAs. This service is free for our reseller partners and complements our existing pricing resources i.e. presales quote team, e-Commerce portal, downloadable pricelist. Quick-e-Quote is an easy 3 step process. Informaton on how it works is available at:
http://www.westcongroup.com.au/Ordering/Quick-e-Quote.asp?objid=2956 Future releases of this system will include automatic mandatory and suggestive attachment of complementary products i.e. Vendor and / or Westcon Group services. For more information contact: Bernadette Jenkinson at Bernadette.Jenkinson@westcongroup.com.au |
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| #Imagine Event Roadshow Wraps Up Another Year In Australia
 What a brilliant way to wrap up the Imagine Roadshow with close to 300 people through the door in Melbourne.
Thank you to the entire business for your support, physical involvement and joint promotion of this event. I don’t believe there is a single person in the company who has not touched the event in some way and contributed to its outstanding success. This is a true endorsement of what our business is capable of as individuals and a team. In total we collected data on close to 1100 registered attendees. The Imagine Roadshow has acted as an excellent vehicle to position Westcon Group as a true thought leader and quality advisory for Converged Networking Security and Storage technologies. In addition this we have achieved a number of key objectives which the marketing and product management teams will leverage to help increase sales and new opportunities. Imagine Roadshow Website Key Objectives for Imagine - Showcase our Vendor Partners and technologies
- Increase Westcon Group Brand Awareness
- Promote Westcon Group as a business and technology thought leader and advisor
- Lead Generation - reseller and enduser
- Customer Profiling and prospect identification
For more information on the event contact:
Melita Powys at Melita.Powys@westcongroup.com.au |
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